The story of ERA

ERA is born out of our love for animals.

A family with over 20 years in the animal world, pet lovers, and nutrition experts, wanting to share what works and what doesn't.

We wanted to put an end to the tales. We wanted to tell truths Dogs and cats no longer eat tales, they eat real food with ERA

Pets need to be well-fed. This is a truth that no one questions. We all know it. But the reality is that when we must decide how to feed our animals and what to choose, doubts always arise.

And this happens because in the field of animal nutrition, there are countless ideas that we have bought as the most effective solution to give our pets a long life. Without knowing if this is truly the case. Pet owners, like ordinary mortals, often don’t truly understand what their pets need.

And even though awareness about animal nutrition is growing, there is still a lot of information we lack. Because it’s not just about choosing a product and a brand. The most crucial aspect of making decisions about feeding is that we genuinely understand what we are providing for our pets. The concepts and truths that revolve around the feeding processes.

It’s not just about discussing products; it’s about discussing our animals, what they need, and what is genuinely good for them.

In our pursuit of telling truths with utmost transparency, knowledge, and clarity, ERA is born.
We speak without tales and without filters about animal nutrition.
We assist our clients in making informed decisions.
And we create recipes that are as transparent as we are.

In its blog, ERA opens up about its feeding philosophy and various matters related to feeding.
You can find the blog of ERA foods HERE >

Origin of ERA Food Ingredients

ERA’s ingredients are sourced from carefully selected countries that adhere to strict quality and ethical standards. By sourcing ingredients from responsible producers, it is ensured that the product origins support sustainable development and animal welfare.

Beef: Czech Republic / Romania
Chicken: Czech Republic / Germany / Austria
Duck: Czech Republic
Herring: Germany / Denmark
Lamb: New Zealand / Australia
Pheasant: Germany
Potato and vegetables: Czech Republic / Netherlands
Rabbit: Spain / Italy
Reindeer: Norway
Rice: Greece / Italy
Salmon: Scotland / Norway
Tuna: Italy
Venison: New Zealand / Czech Republic / Italy
White fish: Germany / Denmark
Wildboar: Netherlands / Czech Republic
Yellow peas: Norway

ERA Experts:

Antonio Rodrìguez Veterinary Graduate and Ethology Specialist	Josep Piqué Animal Nutrition Expert and Agricultural Production Technician
Miriam Vich Expert in Animal Nutrition and ERA Product Manager	Angel Pulido Expert in Animal Nutrition and ERA Product Analyst
Joan Cordovilla Director of Operations and Quality at ERA	Gerard Pulido Expert in Animal Nutrition and ERA Product Analyst